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World Population Day: A market approach to meet contraceptive need

by on July 11, 2015
Photo by Jack Hazerjian, MEASURE Evaluation.

Photo by Jack Hazerjian, MEASURE Evaluation.

On World Population Day (July 11, 2015) MEASURE Evaluation draws attention to its ongoing collaboration with the EVIDENCE project to work on what is called the “total market approach” (TMA) to providing family planning. This approach seeks to gather and use data to strengthen collaboration between the three market sectors (public, nonprofit, and commercial) providing family planning products and services in order to more efficiently segment the market, says Dominique Meekers, PhD, professor of global community health and behavioral sciences at Tulane University in New Orleans – a partner organization with MEASURE Evaluation. “Having an efficiently segmented market will help grow the total market, which will benefit all three sectors,” he says.

Learn more about the “total market approach” to providing family planning.

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